Not all Char Kway Teow is Equal

If you like to eat local food, you’ll know that no 1 local dish is exactly the same.  There’re many places selling char kway teow but every cook will have his own style of preparing the dish.  This is probably why once a Singaporean has grown to like a particular stall, the eater will make much effort to hunt down the stall if it moves to another venue.

Angmoh food, on the other hand, is a different story.  Whether you buy a Fillet O’ Fish from the McDonald’s at Bedok or the one at Jurong, the burger tastes the same. 

Which I think is why some angmohs & probably some MNCs fail to appreciate the uniqueness of a local dish & the value the cook brings to the table.

This is how customers are lost.

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